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About Us
At ACS Research we are a dynamic team of over 40 seasoned researchers each bringing a wealth of experience from the world's leading research powerhouses to an intimate boutique.
Trusted Experience from Industry Giants
Our experts have honed their skills at giants like Kantar, Millward Brown, GeoPoll, Nielsen, and Consumer Insight, tackling everything from high-stakes global campaigns to localized Kenyan market dives in Nairobi's bustling streets or the vibrant markets of Kisumu. Founded with a mission to bridge the gap between cutting-edge data collection and affordable pricing, ACS Research empowers businesses to unlock actionable insights without breaking the bank.
We've embedded ourselves deeply in the African landscape, having executed projects across nearly every country on the continent—from the tech-savvy hubs of Lagos and Johannesburg to the agricultural heartlands of Ethiopia and Uganda, with a special focus on Kenya's diverse regions like the Rift Valley's tea estates and Mombasa's coastal trade routes. Our longstanding relationships with local partners, field teams, and communities allow us to negotiate cost-sensitive solutions that respect tight budgets while delivering uncompromised quality. But our reach doesn't stop at Africa's borders; we're equipped to operate in virtually any corner of the globe—you'd be hard-pressed to name a country where we can't mobilize swiftly. Speed is our hallmark; we understand that in Kenya's fast-paced business environment, where market trends shift like the monsoon rains, time is a luxury no one can afford. Whether it's a rapid consumer survey in Eldoret or a multi-country study spanning continents, we turn around results with efficiency that keeps your projects ahead of the curve.
Ultimately, ACS Research aspires to be your unwavering go-to partner for all things research and data collection. We're not just vendors; we're collaborators who amplify your success through reliable, insightful data tailored to your goals.
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Problems We Are Solving
In Kenya's dynamic market—where economic shifts, cultural nuances, and logistical hurdles can derail even the best-laid plans—businesses often grapple with data gaps that stifle growth. At ACS Research, we address the three top challenges that drive companies to partner with specialized market research agencies, localizing each to the Kenyan context so you see your own story reflected.
Problems We Are Solving
By tackling these pain points head-on, ACS Research transforms research from a bottleneck into a competitive edge.
Our Solutions
ACS Research offers a suite of tailored market research services designed to deliver precise, actionable intelligence wherever your business takes you. With unparalleled reach across all 54 African states—leveraging our on-the-ground networks in Kenya's 47 counties and beyond—we extend strong capabilities into Latin America (from Mexico's urban centers to Brazil's agribusiness zones), Europe (navigating regulatory landscapes in the UK and Germany), and Asia (tapping into high-growth markets like India and Indonesia). Our global footprint ensures seamless execution, whether you're probing consumer behaviors in Nairobi's matatu routes or scaling insights across borders.
At the core of our offerings are innovative data collection approaches that prioritize accuracy, scalability, and client needs:
Market Research Services
From exploratory qualitative studies (like in-depth interviews with Kenyan smallholder farmers) to quantitative surveys tracking FMCG trends in supermarkets from Nakuru to Nyeri, we provide end-to-end solutions including segmentation analysis, brand tracking, and competitive benchmarking. Our expertise helps Kenyan enterprises, from agrotech startups in Thika to fintech innovators in Westlands, make data-driven decisions that resonate locally.
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CAPI (Computer-Assisted Personal Interviewing) Expertise:
We excel in face-to-face digital data capture, ideal for Kenya’s diverse terrains. Our tablet-based CAPI tools enable real-time validation and multimedia integration, ensuring high response rates in rural areas like Kitui’s arid landscapes or urban slums in Kibera. This method minimizes errors and captures nuanced responses, such as visual preference tests for new product packaging.
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CATI (Computer-Assisted Telephone Interviewing) Mastery:
For speed and broad coverage, our CATI services shine, especially in Kenya where mobile penetration exceeds 90%. We deploy multilingual call centers in Nairobi and Mombasa to conduct thousands of interviews daily, perfect for time-sensitive polls on election sentiments in Rift Valley or consumer sentiment in coastal tourism. With built-in quality controls like random callbacks, we guarantee robust, representative data.
Contact UsBy tackling these pain points head-on, ACS Research transforms research from a bottleneck into a competitive edge.
Reviews
Our clients rave about the transformative impact of partnering with ACS Research, especially in Kenya's challenging yet opportunity-rich environment. Here's what some of our long-standing collaborators have shared—testimonials that highlight our commitment to high-quality data and enduring relationships, with special nods to Sally, our lead project manager whose strategic oversight has been a game-changer.
What clients say
These voices from our ongoing partnerships underscore the strength of our 40+ researcher team—battle-tested pros who deliver results that stick.
Meet the Team
Our key leadership blends global expertise with youthful Kenyan grit:
Our Team
Salome, CEO & Founder
15+ years in market research; visionary behind our cost-effective African networks. Passionate about empowering women-led SMEs in Kenya.
Elias Otieno, Projects Team lead
Research Analyst by training in Consumer Behavior; specializes in B2B insights from his Kisumu roots.
Fatima Njeri, Operations Lead
MSRA alum; master of CAPI/CATI logistics, ensuring seamless ops from Mombasa to Kisumu.
Jane Chebet, Training Lead
Drives our project training across continents LatAm to Africa while mentoring young researchers in Eldoret.
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Contact Information and Meet the Team
Ready to elevate your research game? Reach out to ACS Research today and let's craft insights that propel your business forward.
sally@acsresearch.co.ke
+254705872727